» Business & Finance » Review / complaint: Coracall - The last thing to do is trust Coracall! | News #16489

The last thing to do is trust Coracall!

Trust is all important and no matter how sweet or pleasant agents of a business might seem one must never trust them without conducting a proper background check up. But isn’t it hard for individuals to conduct such a check and a total waste of time as well?

Well not judging the reputation of a business organization will definitely be a huge price to pay when individuals realize that their privacy has been violated. Luckily, most individuals reading this article do not have to conduct a research to know that Coracall is a fraud company.

Coracall is a company that is located in South Africa and operates out of a call center in KwaZulu Natal. Readers might how what threat does Coracall pose to them?

Well Coracall is most likely to follow in the footsteps of Phruit Limited, so what it is going to do is its agents are going to call up innocent individuals and ask them for information about stating that it’s purely for research purposes.

Because customers are naïve and trusting, they will see no harm in giving out personal information for research purposes and will gladly do so. Thinking that they have done a helpful deed individuals will have a smile on their faces.

But their smiles will disappear soon after when various product selling companies will start calling them up non stop. And it will in fact be Coracall that has sold the private information as well as contact details to product selling companies in return for financial gain.

But how can we be so sure that Coracall will indulge in such an unethical and unlawful marketing practice?

Well of course one can expect Coracall to do such a thing because after all didn’t Phruit do the same?

Yes, Phruit Limited was a UK based company that existed until 2010.Phruit enjoyed a good reputation in the market, until their ghastly acts were revealed. Phruit had in fact committed all that Coracall will most likely indulge in.

They did contact and acquire personal information of customers by lying i.e., by stating the information was only going to be used for research purposes when I reality they sold it in return for money. This illegal practice is known as “sugging” and is a violation of individuals’ privacy as well as direct marketing norms

Individuals first grew suspicious when they wondered how they were reached despite having opted for TPS compliance and have their numbers registered on the Do Not Call lists. It took just one suspicious customer to realize what Phruit was up to and to launch a complaint with the Direct Marketing Commission which launched an immediate investigation and found Phruit to be guilty of violating the following guidelines:

1. 21.18 and 21.20 on TPS compliance and data cleansing

2. 3.11 under which Phruit has a responsibility for compliance by suppliers

3. 3.18 on “sugging” or carrying out sales and marketing under the disguise of research

But how can we connect Coracall to Phuit? What proof do we have to make this statement?

Well three facts mentioned below are all we need to link Coracall and Phruit:

1. Although they shifted their base to South Africa, they have retained their roots in UK as their proprietor is British company Assured Capital Holdings.

2. Further proof is that Phil Lightfoot, the director of Phruit Limited is the Chief Executive Officer for Coracall!

3. And thirdly Coracall offers exactly the same services as Phruit used to.

Now agents at Coracall will try their very best to convince individuals that they are a brand new entity and have no such intentions to deceive. However, individuals should be on their guard because they have been warned. If one has already received calls from Coracall then they must immediately make a complaint by contacting them at the following address:

Barnby House,

Barnby Gate,



NG24 1PZ.

Or they can be called up at 08455 199131

Emily Edison loves to speak out against unethical lead generation companies and bring this to the attention of consumers. She has clearly revealed the illegal practices that Coracall is sure to indulge in.

Company: Coracall

Country: United Kingdom   Region: United Kingdom

Category: Business & Finance


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