I can't believe this ad has got the go ahead. Benny Hill was pulled off our screens because he was sexist - but now we're going back to this level. How can the company pretend this is 'funny'? 25 seconds of hoards of half naked women, running so that everything deliberately bounces up and down, camera's focusing on them picking their bikini bottoms out of their backsides... and just a 5 second end shot to try and give it a 'bit of a funny storyline'. If Spec Savers thinks that making the man look like a dweeb is rebalancing the ad, they are sadly mistaken. It's gratuitous. Not one of my female friends would now go to Spec Savers - it has alienated most women. It's pathetic. I suggest they make the ad even classier by hiring Silvio Berlusconi has their CEO and the Editor from Nuts magazine - surely these dirty old men couldn't do a worse job at offending women and setting us back decades.
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