The latest advert, aired on TV beginning the 14th March, is offensive to women as about 100 women are shown running towards a man on a beach wearing only bikinis where the camera focusses on their bums a lot, sexualising them. This advert therefore objectifies women. The advert is sexist as it is only women who are shown are being sexualised. I was shocked and upset when I saw this advert as I already hate the Lynx advert that this has been 'inspired' by. I was happy when that advert stopped being aired (not that the others are any better) and now there is this advert by specsavers. I long for the day when someone finally stops sexist, offensive adverts from being aired because although most men may not have a problem with them, many women do and our opinions matter too. Also just because they are done in a comical way, doesn't make them any less sexist and distressing. In this case by making it slightly comical, that is how Specsavers have gotten away with airing this offensive advert.
0 comments