Specsavers
Offensive advert

The latest advert, aired on TV beginning the 14th March, is offensive to women as about 100 women are shown running towards a man on a beach wearing only bikinis where the camera focusses on their bums a lot, sexualising them. This advert therefore objectifies women. The advert is sexist as it is only women who are shown are being sexualised. I was shocked and upset when I saw this advert as I already hate the Lynx advert that this has been 'inspired' by. I was happy when that advert stopped being aired (not that the others are any better) and now there is this advert by specsavers. I long for the day when someone finally stops sexist, offensive adverts from being aired because although most men may not have a problem with them, many women do and our opinions matter too. Also just because they are done in a comical way, doesn't make them any less sexist and distressing. In this case by making it slightly comical, that is how Specsavers have gotten away with airing this offensive advert.

Company: Specsavers
Country: United Kingdom
Region: United Kingdom

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